/or frequently used in consumer behaviour and marketing research …

and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking … reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research … communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research …

Why are we doing academic research about business-to-business marketing? This is the fundamental question that all of … us who are scholars of business and related fields should ask ourselves. To me, it is obvious that we conduct research to …