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Labellisation et mise en marque des territoires : [colloque international, Clermont-Ferrand, 8-9-10 novembre 2011]
Fournier, Mauricette (contributor) - 2014
Persistent link: https://www.econbiz.de/10010520470
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Secrets de chez nous : die Vermittlung von Lokalität in Markennamen
Lobin, Antje - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 33-46). 2013
Persistent link: https://www.econbiz.de/10009747389
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Characteristics of strong territorial brands : the case of champagne
Charters, Steve; Spielmann, Nathalie - In: Journal of business research : JBR 67 (2014) 7, pp. 1461-1467
Persistent link: https://www.econbiz.de/10010379304
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Interkommunale Kooperation in Stadtregionen : [Standortmarketing im europäischen Wettbewerb]
Dörr, Heinz (ed.) - 1996
Persistent link: https://www.econbiz.de/10014370162
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Half or full page for print ADS? : the case of a well known brand in three European countries
Dianoux, Christian; Linhart, Zdenek; Kettnerová, Jana - In: Perspectives on internationalization and international …, (pp. 251-262). 2008
Persistent link: https://www.econbiz.de/10003729470
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Brands as means of self-expression : a cross-cultural comparison
Kuester, Sabine; Heß, Silke C.; Young, Jennifer; … - 2008
Persistent link: https://www.econbiz.de/10003754978
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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The passive shopping stage : keeping in mind brand encounters
Micu, Anca C. - In: Cutting edge international research, (pp. 59-74). 2010
Persistent link: https://www.econbiz.de/10003985038
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Le paradoxe du vin bio : [labels et tendances d'un marché international]
Cointreau, Béatrice - 2014
Persistent link: https://www.econbiz.de/10010361914