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~subject:"Fußball"
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Neuromarketing im Sport
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Fußball
Sports marketing
2,081
Sportmarketing
2,063
Sponsorship
1,842
Sponsoring
1,833
Consumer behaviour
1,119
Konsumentenverhalten
1,105
Profisport
1,094
Professional sports
1,093
Sport
1,048
Sports
985
Football
582
Sportveranstaltung
569
Sport event
557
Neuromarketing
548
Brand management
531
Markenführung
522
Deutschland
511
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488
Sportorganisation
487
Sport organization
483
Markenimage
380
Brand image
379
Werbewirkung
359
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350
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264
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252
Marketingmanagement
243
Marketing management
242
Relationship marketing
231
Beziehungsmarketing
228
Sportökonomik
217
Sports economics
213
Marketing
211
Online-Marketing
196
Internet marketing
193
sponsorship
185
Social Web
180
Social web
180
Sportpolitik
170
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28
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28
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English
467
German
111
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4
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2
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Nufer, Gerd
11
Biscaia, Rui
10
Kunkel, Thilo
10
Vrontis, Demetris
9
Woisetschläger, David
9
McDonald, Heath
8
Shuv-Ami, Avichai
8
Uhrich, Sebastian
8
Thrassou, Alkis
7
Desbordes, Michel
6
Funk, Daniel C.
6
Katz, Matthew
6
Schreyer, Dominik
6
Breuer, Markus
5
Burmann, Christoph
5
Chadwick, Simon
5
Chanavat, Nicolas
5
Ko, Yong Jae
5
Koronios, Konstantinos
5
Manoli, Argyro Elisavet
5
Nitschke, Axel
5
Pawlowski, Tim
5
Yoshida, Masayuki
5
Backhaus, Christof
4
Budzinski, Oliver
4
Delia, Elizabeth B.
4
Franck, Egon
4
Görlich, Daniel
4
Heere, Bob
4
Humphreys, Brad R.
4
Lock, Daniel
4
Madden, Paul
4
Nüesch, Stephan
4
Ross, Stephen
4
Santos, Manuel Alonso dos
4
Torgler, Benno
4
Wann, Daniel L.
4
Anagnostopoulos, Christos
3
Baker, Thomas A., III.
3
Calabuig Moreno, Ferran
3
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Springer Fachmedien Wiesbaden
3
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2
Erich-Schmidt-Verlag
2
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2
Technische Universität Braunschweig
2
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Institut für Europäische Wirtschaftsstudien <Reutlingen>
1
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1
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1
Nomos Verlagsgesellschaft
1
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1
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1
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1
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1
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1
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Journal of sport management : the official journal of the North American Society of Sport Management
35
European Sport management quarterly : ESMQ
34
International journal of sport management and marketing : IJSMM
34
International journal of sports marketing & sponsorship
32
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Sport management review
23
Journal of sports economics
14
Sport, Business and Management : an international journal ; SBM
10
Journal of strategic marketing
9
International journal of sport finance
8
Journal of business research : JBR
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
6
SpringerLink / Bücher
6
The journal of brand management : an international journal
6
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Applied Marketing Science / Angewandte Marketingforschung
4
Springer eBook Collection
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Research
3
Services marketing quarterly
3
Springer eBook Collection / Business and Economics
3
Zur Ökonomik der Rechte bei Sportveranstaltungen
3
Ökonomie des Fußballs : Grundlegungen aus volks- und betriebswirtschaftlicher Perspektive
3
Applied economics
2
Applied economics letters
2
Arbeitspapiere der Juniorprofessur für Dienstleistungsmanagement
2
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Corporate reputation review
2
Diskussionsarbeit
2
European journal of international management : EJIM
2
Event- und Impaktforschung
2
Gabler Edition Wissenschaft
2
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ECONIS (ZBW)
581
USB Cologne (EcoSocSci)
2
EconStor
1
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1
From sensation to emotion : a
neuromarketing
study of sport
sponsorship
effects
Lee, Sanghak
;
Kim, Kitae
;
Hyun, Yong J.
;
Park, Byungho
- In:
Sport marketing quarterly : preferred journal of the …
33
(
2024
)
2
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014635121
Saved in:
2
Corporate
sponsorship
in college football : an fMRI study measuring the effectiveness of corporate branding across rival teams
Martin, David S.
;
Townsend, Kyle M.
;
Wang, Yun
; …
- In:
Sport marketing quarterly : preferred journal of the …
28
(
2019
)
4
,
pp. 209-221
Persistent link: https://www.econbiz.de/10012254429
Saved in:
3
The efficiency of
sponsoring
vs. ambush-marketing disclosure in terms of attitude and purchasing intention : football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
Saved in:
4
How to use a
sponsorship
plattform to support an international master brand strategy : the UniCredit UEFA champions league
sponsorship
Penna, Daniele
;
Guenzi, Paolo
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
Saved in:
5
Sponsorship
effectiveness in professional sport : an examination of recall and recognition among football fans
Biscaia, Rui
;
Correia, Abel
;
Ross, Stephen
;
Rosado, António
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10010489144
Saved in:
6
Does fandom influence marketing executives' valuations of sports sponsorships? : insight from the french soccer league
Renier, Olivier
;
Dalakas, Vassilis
;
Melancon, Joanna …
- In:
Services marketing quarterly
42
(
2021
)
3/4
,
pp. 194-207
Persistent link: https://www.econbiz.de/10012650011
Saved in:
7
Measuring ambush-marketing and
sponsorship
effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
Saved in:
8
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
9
Media value methodology and global sport industries : football versus Formula One
Garcia-del-Barrio, Pedro
- In:
International journal of sport management and marketing …
18
(
2018
)
3
,
pp. 241-266
Persistent link: https://www.econbiz.de/10011884707
Saved in:
10
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
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