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Bestimmung von Optimal- und Gleichgewichtslösungen auf Grundlage empirischer Kaufakt- und Markenwahlmodelle
Mies, Christian G. - 2006
Persistent link: https://www.econbiz.de/10003401269
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Can restrictions on redemption timing boost profitability of loyalty programs in competitive environments?
Bazargan, Amirhossein; Karray, Salma; Zolfaghari, Saeed - In: Computational management science 18 (2021) 1, pp. 99-124
Persistent link: https://www.econbiz.de/10012487049
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Types of brand transgressions and consumers' moral reasoning strategies on an endorser
Hur, Youngjin; Lim, Choong Hoon; Won, Dong-Chun; Kwon, … - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 4, pp. 275-286
Persistent link: https://www.econbiz.de/10012000645
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Can Pokémon GO catch brands? : the fit effect of game characters and brands on efficacy of brand communications
Kim, Dong Hoo; Kim, Seoyeon; Song, Doori - In: Journal of marketing communications 25 (2019) 6, pp. 645-660
Persistent link: https://www.econbiz.de/10012203354
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Gamified interactions: whether, when, and how games facilitate self-brand connections
Berger, Axel; Schlager, Tobias; Sprott, David E.; … - In: Journal of the Academy of Marketing Science 46 (2018) 4, pp. 652-673
Persistent link: https://www.econbiz.de/10011911283
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Brand imitation: a dynamic-game approach
Crettez, Bertrand; Hayek, Naila; Zaccour, Georges - In: International journal of production economics 205 (2018), pp. 139-155
Persistent link: https://www.econbiz.de/10011931420
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476