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Understanding the use of celebrity endorsers for hospitality firms

Magnini, Vincent P.; Honeycutt, Earl D.; Cross, Ashley M. - In: Journal of vacation marketing : an international journal 14 (2008) 1, pp. 57-69

Persistent link: https://www.econbiz.de/10003683474

Gender differences in responses to written touch references in hospitality print advertisements

Magnini, Vincent P.; Gaskins, John N. - In: Tourism analysis : an interdisciplinary tourism & … 15 (2010) 3, pp. 331-343

Persistent link: https://www.econbiz.de/10008749975

The evolution of services marketing, hospitality marketing and building the constituency model for hospitality marketing

Baker, Melissa A.; Magnini, Vincent P. - In: International journal of contemporary hospitality management 28 (2016) 8, pp. 1510-1534

Persistent link: https://www.econbiz.de/10011613932

Global alliances in tourism and hospitality management

Crotts, John C. (contributor) - 2005 - 1. Jaico impr.

Persistent link: https://www.econbiz.de/10004877063

Organizational resilience in hospitality family businesses during the COVID-19 pandemic : a qualitative approach

Schwaiger, Katrin; Zehrer, Anita; Braun, Boris - In: Tourism review 77 (2022) 1, pp. 163-176

Persistent link: https://www.econbiz.de/10012939653

The influence of symbolic and instrumental attributes of employer image on perceived industry attractiveness : differences between business owners and employees

Schwaiger, Katrin; Zehrer, Anita; Spiess, Teresa - In: Journal of hospitality and tourism insights 5 (2022) 3, pp. 567-587

Persistent link: https://www.econbiz.de/10013272800

Generational attitudes in SME family hotels : practical implications for employer brand profiles

Klumaier, Verena; Zehrer, Anita; Spieß, Teresa - In: European journal of family business 14 (2024) 1, pp. 72-84

The hospitality workforce is characterized by various generations working together, who share different values and expectations towards their employer. The purpose of the study was to examine which attitudes differentiate Generations X, Y and Z employed in SME family hotels. A quantitative...

Persistent link: https://www.econbiz.de/10014636693