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Persistent link: https://www.econbiz.de/10012515236

Gender impacts : consumption, markets, marketing, and marketing organisations

Dobscha, Susan (ed.); Östberg, Jacob (ed.) - 2021

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Handbook of research on gender and marketing

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Handbook of research on gender and marketing

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Contents: Introduction / Susan Dobscha -- 1. A psychological perspective on gendered advertising: content, effectiveness, and effects / Magdalena Zawisza -- 2. Video gaming as a gendered pursuit / Jenna Drenten, Robert L. Harrison and Nicholas J. Pendarvis -- 3. Gender east and west:...

Persistent link: https://www.econbiz.de/10012294433