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~subject:"Gerechtigkeit"
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Gerechtigkeit
Consumer behaviour
44
Konsumentenverhalten
40
Pricing strategy
35
Preismanagement
32
Preis
19
Price
16
Theory
15
Theorie
14
USA
11
United States
11
Pricing
9
Perception
8
Einzelhandel
7
Marketing
7
Retail trade
7
Sales promotion
7
Verkaufsförderung
7
Justice
6
Business Administration
5
Preisgestaltung
5
Preispolitik
5
Wahrnehmung
5
Advertising
4
Beziehungsmarketing
4
Brand image
4
Brand management
4
Experiment
4
Markenimage
4
Personality psychology
4
Persönlichkeitspsychologie
4
Preistheorie
4
Price theory
4
Product quality
4
Produktqualität
4
Relationship marketing
4
Verbraucher
4
Vereinigte Staaten
4
Werbung
4
Behavioral price research
3
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Language
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English
6
Author
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Monroe, Kent B.
6
Xia, Lan
6
Kukar-Kinney, Monika
3
Sheth, Jagdish N.
1
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Journal of retailing
2
Economic and business review : EBR
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Legends in marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
6
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1
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
2
Consumers' perceptions of the fairness of price-matching refund policies
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Journal of retailing
83
(
2007
)
3
,
pp. 325-337
Persistent link: https://www.econbiz.de/10003517354
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3
Price fairness
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238855
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4
Is a good deal always fair? : examining the concepts of transaction value and price fairness
Xia, Lan
;
Monroe, Kent B.
- In:
Journal of economic psychology : research in economic …
31
(
2010
)
6
,
pp. 884-894
Persistent link: https://www.econbiz.de/10009273587
Saved in:
5
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
6
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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