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Fairness quality : the role of fairness in a social and ethically oriented marketing landscape

Bang, Nguyen; Simkin, Lyndon - In: The marketing review 12 (2012) 4, pp. 333-344

Persistent link: https://www.econbiz.de/10009713539

The dark side of CRM : advantaged and disadvantaged customers

Bang, Nguyen; Simkin, Lyndon - In: The journal of consumer marketing 30 (2013) 1, pp. 17-30

Persistent link: https://www.econbiz.de/10009722354

It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty

Bang, Nguyen; Klaus, Philipp; Simkin, Lyndon - In: The journal of services marketing 28 (2014) 6, pp. 484-497

Persistent link: https://www.econbiz.de/10010434595

Fairness quality : a conceptual model and multiple-item scale for assessing firms' fairness : an exploratory study

Bang, Nguyen; Simkin, Lyndon; Klaus, Philipp; Chen, Junsong - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1181-1206

Persistent link: https://www.econbiz.de/10011405224

Customer relationship management : advances, dark sides, exploitation and unfairness

Bang, Nguyen; Mutum, Dilip S. - In: International journal of electronic customer … 6 (2012) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10009578912

Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics

Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324

Persistent link: https://www.econbiz.de/10009759787

Ethical and social marketing in Asia : incorporating fairness management

Bang, Nguyen (ed.); Rowley, Chris (ed.) - 2015

There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the...

Persistent link: https://www.econbiz.de/10011434074