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Does the hierarchical position of the buyer make a difference? : the influence of perceived adaptive selling on customer satisfaction and loyalty in a business-to-business context
Román, Sergio; Martín, Pedro Juan - In: The journal of business & industrial marketing 29 (2014) 5, pp. 364-373
Persistent link: https://www.econbiz.de/10010393925
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A sequential logic model between sales performance and salesperson satisfaction in B2B markets
Rodríguez, Rocío; Høgevold, Nils; Otero-Neira, Carmen; … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 180-194
Persistent link: https://www.econbiz.de/10012797127
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Effect of salesperson personality on sales performance from the customer's perspective : application of socioanalytic theory
Echchakoui, Said - In: European journal of marketing : EJM 51 (2017) 9/10, pp. 1739-1767
Persistent link: https://www.econbiz.de/10011755504
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Bringing technology to market: trends, cases, solutions
Plötner, Olaf (ed.); Spekman, Robert E. (contributor) - 2007 - 1. ed.
Persistent link: https://www.econbiz.de/10003399618
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Verhandeln in Einkauf und Vertrieb : mit System zu besseren Konditionen und mehr Profit
Braun, Gerold - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003516910
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When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian; Müller, Michael; Klarmann, Martin - In: Journal of marketing 75 (2011) 2, pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
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Begeisterte und kompetente Kundenberatung : Methoden, Erfahrungen, Ergebnisse
Breitkreuz, Gustav - 2004
Persistent link: https://www.econbiz.de/10002063106
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The importance of understanding consumer wants on the part of salespeople
Schuchert-Güler, Pakize - 1999
Persistent link: https://www.econbiz.de/10001454924
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Kundenwünsche im persönlichen Verkauf : eine empirische Analyse der Eindrucksbildung als Erfolgsfaktor
Schuchert-Güler, Pakize - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001530493
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The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
Rodriguez, Michael; Boyer, Stefanie - In: Journal of marketing analytics : JMA 8 (2020) 3, pp. 137-148
Persistent link: https://www.econbiz.de/10012296869