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International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard; Weimann, Bettina; Dabija, Dan Cristian - In: International marketing review 31 (2014) 2, pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
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Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats
Weimann, Bettina - 2014
Different Retail Formats in an International Context -- A Comparison Study in Germany and Romania on the International Transfer … Context n A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats Target … Groups · Researchers and students in the fields of management and economics focusing on marketing and retailing · Business …
Persistent link: https://www.econbiz.de/10014016999
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Retail branding and store loyalty : an analysis in the context of reciprocity, store accessibility, and retail formats
Berg, Bettina - 2014
-- Study 3: International transfer and perception of retail formats : a comparison study in Germany and Romania …
Persistent link: https://www.econbiz.de/10010187847
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Demand pull and technology push perspective in technology-based innovations for the points of sale : the retailers evaluation
Pantano, Eleonora; Viassone, Milena - In: Journal of retailing and consumer services 21 (2014) 1, pp. 43-47
Persistent link: https://www.econbiz.de/10010233545
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Modeling price response from retail sales : an empirical comparison of models with different representations of heterogeneity
Weber, Anett; Steiner, Winfried J. - In: European journal of operational research : EJOR 294 (2021) 3, pp. 843-859
Persistent link: https://www.econbiz.de/10012591533
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Millenials' employer brand perception in a German retail context
Krummel, Daniel; Siegfried, Patrick; Michel, Alex - In: Inventi impact: retailing & consumer services (2021) 2, pp. 114-136
Persistent link: https://www.econbiz.de/10012601979
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Product differentiation in the German soft drink market : which attributes matter?
Bronnmann, Julia; Hoffmann, Julia - In: Applied economics letters 25 (2018) 14, pp. 968-971
Persistent link: https://www.econbiz.de/10012131150
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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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Development of a motivation-trust-vulnerability (MTV) framework for cross-border online shopping : a cross-national application to Chinese and German consumers
Wagner, Gerhard; Fota, Anne; Schramm-Klein, Hanna; … - In: Schmalenbach journal of business research : SBUR 75 (2023) 3, pp. 389-414
Building on the motivation-ability (MA) theoretical framework, we develop a motivation-trust-vulnerability (MTV) framework to explain behavioral decision making in situations of uncertainty and vulnerability. We apply our new framework to cross-border online shopping, which is characterized by...
Persistent link: https://www.econbiz.de/10014491681