Narrow search
Showing 1 - 10 of 6,638
Cover Image
Adoption of mass-customized newspapers : an augmented technology acceptance perspective
Putzke, Johannes; Schoder, Detlef; Fischbach, Kai - In: The journal of media economics 23 (2010) 3, pp. 143-164
Persistent link: https://www.econbiz.de/10008823258
Cover Image
Acceptance of mobile loyalty cards in the German B2C consumer goods market
Schneider, Sandra - In: International journal of management and economics 57 (2021) 1, pp. 85-102
The consumer goods market is characterized by strong competition. Thus, to bind customers to the company, a higher priority needs to be attributed to customer retention measures. Such measures include the loyalty card, but the use of the physical card is declining. To counteract this decline,...
Persistent link: https://www.econbiz.de/10012519955
Cover Image
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock; Oh, Wonseok; Han, Sang Pil; Park, Sungho - In: Information systems research : ISR 31 (2020) 3, pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Cover Image
Technology Acceptance of Connected Services in the Automotive Industry
Hiraoka, Clemens - 2009
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness,...
Persistent link: https://www.econbiz.de/10013521261
Cover Image
Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens - 2009 - 1. ed.
Persistent link: https://www.econbiz.de/10003843941
Cover Image
Die Learning Economy aus Netzwerkperspektive : Mechanismen und Probleme
Schwartz, Michael - 2006 - [Online-Ausg.]
Triebkraft wirtschaftlichen Wachstums sowie Lernen als der bedeutendste Prozess. Diese Sichtweise wird durch das theoretische … Konstrukt der Learning Economy beschrieben. Die Organisationsform des Netzwerkes gilt dabei als geeignetes Arrangement, um die … vorliegenden Arbeit werden im Rahmen der konzeptionellen Charakteristika der Learning Economy die möglichen Ausprägungen einer …
Persistent link: https://www.econbiz.de/10008771635
Cover Image
Unternehmen im Umbruch : Wissen und Können im sozialen Kontext
Kraft, Susanne - 2006
Persistent link: https://www.econbiz.de/10003364983
Cover Image
Die Learning Economy aus Netzwerkperspektive : Mechanismen und Probleme
Schwartz, Michael - 2006
Persistent link: https://www.econbiz.de/10003393050
Cover Image
Experience-based know-how, learning and innovation in German SMEs : an explorative analysis of the role of know-how in different modes of innovation
Alhusen, Harm - 2020
The 'doing-using-interacting mode' of innovation (DUI) is considered an important component of innovative activity. It describes informal innovative activities and complements the 'science-technology-innovation mode' (STI) which is based on research and development. A common demarcation...
Persistent link: https://www.econbiz.de/10012287793