Similar Search Results

Glaubwürdigkeit in der Marketingkommunikation : Konzeption, Einflussfaktoren und Wirkungspotenzial

Eisend, Martin - 2003 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001825933

The moderating influence of involvement on two-sided advertising effects

Eisend, Martin - In: Psychology & marketing 30 (2013) 7, pp. 566-575

Persistent link: https://www.econbiz.de/10009778565

A taxonomy of measures for consumer‐based brand equity: drawing on the views of managers in Europe

Veloutsou, Cleopatra; Christodoulides, George; de … - In: Journal of Product & Brand Management 22 (2013) 3, pp. 238-248

Purpose – The purpose of this paper is to identify the components of consumer‐based brand equity from the perspective of experts in brand management in the UK, Germany and Greece. Design/methodology/approach – Data were collected from semi‐structured interviews with senior brand...

Persistent link: https://www.econbiz.de/10014896735

Soziale Netzwerke im Internet : Marketingkommunikation für morgen

Eisend, Martin; Küster-Rohde, Franziska - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 5, pp. 12-15

Persistent link: https://www.econbiz.de/10003765689

Gender stereotyping in advertising on public and private TV channels in Germany

Steinhagen, Josefine; Eisend, Martin; Knoll, Silke - In: Cutting edge international research, (pp. 285-295). 2010

Persistent link: https://www.econbiz.de/10003985199

Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products

Langner, Tobias; Eisend, Martin - In: Breaking new ground in theory and practice, (pp. 453-462). 2011

Persistent link: https://www.econbiz.de/10009380990

Gender roles in advertising : measuring and comparing gender stereotyping on public and private TV channels in Germany

Knoll, Silke; Eisend, Martin; Steinhagen, Josefine - In: International journal of advertising : the quarterly … 30 (2011) 5, pp. 867-888

Persistent link: https://www.econbiz.de/10009426409

Placebo effects of brands

Fell, Anja; Eisend, Martin - In: Marketing : ZFP ; journal of research and management 35 (2013) 3, pp. 176-184

Persistent link: https://www.econbiz.de/10009792237

Das Glücksempfinden des Konsumenten

Schuchert-Güler, Pakize; Eisend, Martin; Lütters, Holger - 2001

Persistent link: https://www.econbiz.de/10001599817

Non-price determinants of German consumers' inclination to purchase counterfeit products

Schuchert-Güler, Pakize; Eisend, Martin - 2003

Persistent link: https://www.econbiz.de/10001763396