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Social commerce advertising avoidance and shopping cart abandonment : a fs/QCA analysis of German consumers
Khan, Asad; Sajad Rezaei; Naser Valaei - In: Journal of retailing and consumer services 67 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013364454
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What drives advertising success on Facebook? : an advertising-effectiveness model ; measuring the effects on sales of "Likes" and other social-network stimuli
Brettel, Malte; Reich, Jens-Christian; Gavilanes Laso, … - In: Journal of advertising research 55 (2015) 2, pp. 162-175
Persistent link: https://www.econbiz.de/10011296209
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Google Analytics & Co : Methoden der Webanalyse professionell anwenden
Haller, Heiko; Hartwig, Markus; Liedtke, Arne - 2010
Persistent link: https://www.econbiz.de/10008649650
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Online und Mobile Banking aus Kundensicht
Melles, Torsten - In: Die Bank (2015) 4, pp. 60-61
Persistent link: https://www.econbiz.de/10010512019
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Shopping im Netz : Anforderungen aus Sicht der Frauen
Ott, Cirk Sören; Holstein, Anna Barbara - In: Die Frauen und das Netz : Angebote und Nutzung aus …, (pp. 85-96). 2013
Persistent link: https://www.econbiz.de/10009717809
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Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.; Northey, Gavin - In: Journal of business research : JBR 132 (2021), pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
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German millennials' decision-making styles and their intention to participate in online group buying
Klein, Andreas; Sharma, Varinder M. - In: Journal of internet commerce 17 (2018) 4, pp. 383-417
Persistent link: https://www.econbiz.de/10011987506
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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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Werbewirkungsforschung: Banner und Button oder Anzeige und Spot oder alles zusammen?
Dürr, Karin (contributor); Rasztar, Matthias (contributor) - In: Planung & Analyse : Zeitschrift für Marktforschung und … 28 (2001) 3, pp. 16-51
Persistent link: https://www.econbiz.de/10001608540