Zenker, Sebastian - In: Journal of Place Management and Development 2 (2009) 1, pp. 23-32
economic growth, so winning the competition for these individuals is one of the main tasks for cities and regions today …. However, to face this challenge using place marketing and city branding, we have to understand the needs and preferences of … marketing. This paper discusses the needs and preference structure of this target group and the need for a more precise …
