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Zur Geschichte der Marktforschung in Europa im 20. Jahrhundert
Schröter, Harm G. - In: Geschichte des Konsums : Erträge der 20. Arbeitstagung …, (pp. 319-336). 2004
Persistent link: https://www.econbiz.de/10002212847
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Historical perspectives in marketing : essays in honor of Stanley C. Hollander
Nevett, Terence R. (ed.); Hollander, Stanley C. (honouree) - 1988
Persistent link: https://www.econbiz.de/10000744354
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A history of the world economy : international economic relations since 1850
Foreman-Peck, James S. - 1983 - 1. ed
Persistent link: https://www.econbiz.de/10000548369
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Zur Geschichte der deutschen Marktforschung : Aufzeichnungen eines Mannes, der dabei war
Kapferer, Clodwig - 1994
Persistent link: https://www.econbiz.de/10000418595
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Sampling the universe : the growth, development and influence of market research in Britain since 1945
MacDonald, Colin; King, Stephen - 1996
Persistent link: https://www.econbiz.de/10000643272
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Marktforschung
Kruke, Anja - In: Marketinggeschichte : die Genese einer modernen …, (pp. 346-371). 2007
Persistent link: https://www.econbiz.de/10003543038
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Entwicklung der quantitativen Forschung
Bretschneider, Rudolf - In: Handbuch der Marktforschung, (pp. 13-17). 2007
Persistent link: https://www.econbiz.de/10003536366
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The evolution of market research
Stewart, David W. - In: The SAGE handbook of marketing theory, (pp. 74-88). 2010
Persistent link: https://www.econbiz.de/10003923087
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The rise of marketing and market research
Berghoff, Hartmut (contributor);  … - 2012 - 1. ed.
Persistent link: https://www.econbiz.de/10009660931
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Historia de la investigación de mercados en Colombia : trayectoria empresarial de Napoleón Franco
Ospina Silva, José Miguel (contributor);  … - 2014 - 1. ed
Persistent link: https://www.econbiz.de/10010461519