Narrow search
Showing 1 - 10 of 3,545
Cover Image
Corporate cultures and global brands
Rothacher, Albrecht (contributor) - 2004
This interesting book covers the development of 19 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and...
Persistent link: https://www.econbiz.de/10012674244
Cover Image
Corporate cultures and global brands
Rothacher, Albrecht (contributor) - 2004
Persistent link: https://www.econbiz.de/10002898574
Cover Image
The Faculty of Commerce and Manchester economics, 1903-44
Tribe, Keith - In: The Manchester School 71 (2003) 6, pp. 680-710
Persistent link: https://www.econbiz.de/10001839473
Cover Image
Business history and business culture : [conference organised at the University of Reading on 14 November 1992]
Godley, Andrew (ed.); Westall, Oliver M. (contributor) - 1996 - 1. publ.
Persistent link: https://www.econbiz.de/10013523449
Cover Image
Unternehmenskultur bei Royal Dutch/Shell, Siemens und DaimlerChrysler
Stadler, Christian - 2004
Persistent link: https://www.econbiz.de/10001905585
Cover Image
Creating, transmitting, and transforming a corporate culture in a public sector enterprise : the General Post Office, 1920 - 1990
Griffiths, John - In: Business and economic history : journal of the Business … 26 (1997) 2, pp. 676-685
Persistent link: https://www.econbiz.de/10001234977
Cover Image
Business history and business culture
Godley, Andrew (contributor) - 1996
Persistent link: https://www.econbiz.de/10004313063
Cover Image
Adding value : brands and marketing in food and drink
Jones, Geoffrey (contributor) - 2015
Persistent link: https://www.econbiz.de/10010417950
Cover Image
Transformational retailing and the emergence of a modern brand : Liberty of London : 1875-1900
Alexander, Nicholas; Doherty, Anne Marie; Cronin, James - In: History of retailing and consumption 6 (2020) 2, pp. 78-96
Persistent link: https://www.econbiz.de/10012439950
Cover Image
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian; Richardson, Alan J. - In: Journal of historical research in marketing 9 (2017) 4, pp. 329-358
Persistent link: https://www.econbiz.de/10011804987