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Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps
Lim, Xin-Jean; Cheah, Jun-Hwa; Ng, Siew Imm; Norazlyn … - In: Journal of retailing and consumer services 60 (2021), pp. 1-17
Persistent link: https://www.econbiz.de/10012502614
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Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul; Hollebeek, Linda D.; Rahman, Zillur; … - In: Journal of retailing and consumer services 50 (2019), pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
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Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.; Mosca, Joseph B. - In: Journal of business & economics research 10 (2012) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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Trendsetting and gender matter : brand loyalty, perceived quality, and word-of-mouth
Lee, Seung-Hee; Workman, Jane E. - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 16-31
Persistent link: https://www.econbiz.de/10012416242
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The social influences in consumer-brand relationships : the moderating roles of gender and consumer age
Gumparthi, Vivek Pani; Srivastava, Mala - In: Journal of promotion management : innovations in … 30 (2024) 5, pp. 767-810
Persistent link: https://www.econbiz.de/10015049463
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Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
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How do the success factors driving repurchase intent differ between male and female customers?
Frank, Björn; Enkawa, Takao; Schvaneveldt, Shane J. - In: Journal of the Academy of Marketing Science 42 (2014) 2, pp. 171-185
Persistent link: https://www.econbiz.de/10010345188
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Towards a new framework for mapping service brand avoidance : the moderating effect of gender and generation cohorts
Gilal, Faheem Gul; Memon, Amjad Ali; Gilal, Rukhsana Gul; … - In: International journal of information systems and change … 12 (2020) 2, pp. 119-145
Persistent link: https://www.econbiz.de/10012598806
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Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
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The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy; Rahman, Zillur - In: The journal of brand management : an international journal 23 (2016) 6, pp. 679-700
Persistent link: https://www.econbiz.de/10011625274