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~subject:"Glaubwürdigkeit"
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Glaubwürdigkeit
Werbewirkung
8,045
Advertising effects
7,818
Credibility
5,585
Konsumentenverhalten
4,125
Consumer behaviour
4,113
Werbung
3,866
Advertising
3,834
Theorie
2,346
Theory
2,300
Online-Marketing
2,293
Internet marketing
2,284
Geldpolitik
1,364
Markenführung
1,353
Brand management
1,352
Monetary policy
1,347
Markenimage
1,163
Brand image
1,149
USA
911
United States
897
Social Web
866
Social web
865
Celebrity endorsement
851
Celebrity-Werbung
826
Deutschland
650
Germany
612
Brand
594
Markenartikel
590
credibility
584
Emotion
521
EU-Staaten
518
Marketingmanagement
513
Marketing management
510
EU countries
501
Inflationsbekämpfung
487
Anti-inflation policy
470
Experiment
459
Zentralbank
434
Werbepsychologie
428
Central bank
421
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Free
1,478
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1,079
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2,936
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2,471
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2
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Article in journal
2,416
Aufsatz in Zeitschrift
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Working Paper
1,070
Arbeitspapier
981
Graue Literatur
965
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965
Aufsatz im Buch
468
Book section
468
Hochschulschrift
167
Thesis
134
Bibliografie enthalten
61
Bibliography included
61
Collection of articles of several authors
42
Sammelwerk
42
Aufsatzsammlung
25
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24
Sammlung
24
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23
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22
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22
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21
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20
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20
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17
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17
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16
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16
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12
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8
Article
7
Research Report
6
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5
Guidebook
5
Interview
5
Ratgeber
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4
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English
4,767
German
442
French
91
Spanish
47
Portuguese
26
Italian
16
Undetermined
8
Polish
5
Bulgarian
2
Czech
2
Croatian
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2
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2
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1
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1
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Author
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Keefer, Philip
47
Svensson, Lars E. O.
44
Levine, Paul
29
Bordo, Michael D.
27
Mendonça, Helder Ferreira de
25
Cukierman, Alex
21
Haan, Jakob de
21
Montes, Gabriel Caldas
21
Eijffinger, Sylvester C. W.
20
Masson, Paul R.
19
Schweickert, Rainer
19
Velasco, Andrés
19
MacDonald, Ronald
18
Persson, Torsten
18
Calvo, Guillermo
16
Mendoza, Enrique G.
16
Siklos, Pierre L.
16
Tabellini, Guido Enrico
16
Agénor, Pierre-Richard
15
Faust, Jon
15
Schaling, Eric
15
Ehrmann, Michael
14
Gardner, William L.
14
Issing, Otmar
14
Laxton, Douglas
14
Obstfeld, Maurice
14
Aizenman, Joshua
13
Artus, Patrick
13
Drazen, Allan
13
Freytag, Andreas
13
Shleifer, Andrei
13
Stasavage, David
13
Al-Nowaihi, Ali
12
Angrist, Joshua D.
12
Beetsma, Roel
12
Berger, Helge
12
Dreher, Axel
12
Gersbach, Hans
12
Hoeberichts, Marco
12
Nunnenkamp, Peter
12
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National Bureau of Economic Research
87
Institut für Weltwirtschaft
10
Internationaler Währungsfonds / Research Department
6
European University Institute / Department of Economics
5
International Monetary Fund
5
OECD
5
Federal Reserve System / Board of Governors
4
Internationaler Währungsfonds / European Department <1>
4
Kiel Institute for the World Economy
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Fachmedien Wiesbaden
3
University of Warwick / Department of Economics
3
William Davidson Institute <Ann Arbor, Mich.>
3
Andrew Young School of Policy Studies / International Studies Program
2
Banque de France
2
Birkbeck College / Department of Economics
2
Brookings Institution
2
Brown University / Department of Economics
2
Edward Elgar Publishing
2
Europäische Zentralbank
2
Foerder Institute for Economic Research <Tēl-Āvîv>
2
Georgetown University / Economics Department
2
Goethe-Universität Frankfurt am Main
2
Government of N.W.F.P.
2
Harvard Institute for International Development
2
Herbert von Halem Verlag
2
IGI Global
2
Institut für Rechtstatsachenforschung <Stuttgart>
2
Institut für Weltwirtschaft / Abteilung Entwicklungsländer und Weltwirtschaft
2
Internationaler Währungsfonds / Monetary and Exchange Affairs Department
2
London School of Economics and Political Science
2
OECD / Directorate for Financial, Fiscal and Enterprise Affairs
2
Organisation for Economic Co-operation and Development
2
Schweden / EMU-Utredningen
2
Studiecentrum voor Economisch en Sociaal Onderzoek / Vakgroep Macro-Economie
2
University <Nottingham> / Department of Economics
2
Université de Genève / Institut de hautes études internationales
2
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
2
World Bank
2
World Institute for Development Economics Research
2
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Published in...
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NBER working paper series
87
Working paper / National Bureau of Economic Research, Inc.
81
NBER Working Paper
79
Discussion paper / Centre for Economic Policy Research
61
IMF working papers
52
IMF working paper
44
Journal of business ethics : JOBE
43
Journal of business research : JBR
36
Journal of monetary economics
27
Journal of money, credit and banking : JMCB
27
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
26
Tourism management : research, policies, practice
25
Leadership
24
Authentic leadership : clashes, convergences, and coalescences
23
Economics letters
23
Journal of retailing and consumer services
23
Leadership & organization development journal
23
Europäische Hochschulschriften / 5
22
Insurance / Mathematics & economics
22
Open economies review
21
Journal of economic dynamics & control
19
The economic journal : the journal of the Royal Economic Society
19
Economic modelling
18
International journal of hospitality management
18
Working paper
18
CESifo working papers
17
Working paper series / European Central Bank
17
Applied economics
16
European economic review : EER
16
Journal of international economics
16
Discussion paper
15
Journal of macroeconomics
15
Revue économique : revue bimestrielle
15
SpringerLink / Bücher
15
Discussion paper / Tinbergen Institute
14
Discussion papers / CEPR
14
ECB Working Paper
14
European journal of political economy
14
Journal of development economics
14
Journal of international money and finance
14
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Source
All
ECONIS (ZBW)
5,242
EconStor
104
USB Cologne (EcoSocSci)
45
USB Cologne (business full texts)
9
RePEc
6
ArchiDok
2
BASE
1
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date (oldest first)
1
Impact of source
credibility
attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Chaddha, Priyanka
;
Agarwal, Bhawna
- In:
Asian African journal of economics and econometrics
19
(
2019
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10012427533
Saved in:
2
Effects of self-congruity and source
credibility
on consumer responses to coffeehouse advertising
Yoon, Donghwan
;
Kim, Youn-Kyung
- In:
Journal of hospitality marketing & management
25
(
2016
)
1/2
,
pp. 167-196
Persistent link: https://www.econbiz.de/10011453986
Saved in:
3
Forty-five years of celebrity
credibility
and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
4
Gender and celebrity scandals : a cross-cultural examination on celebrity endorsement
Huang, Jianping
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012385180
Saved in:
5
Consumers' attitude of endorser
credibility
, brand and intention with respect to celebrity endorsement of the airline sector
Wang, Stephen W.
;
Kao, Grace Hsiu-Ying
;
Ngamsiriudom, Waros
- In:
Journal of air transport management
60
(
2017
),
pp. 10-17
Persistent link: https://www.econbiz.de/10011695337
Saved in:
6
A study on exploring the factors influencing celebrity endorsement
credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
7
The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms : a parasocial interaction perspective
Ding, Yue
;
Qiu, Lingyun
- In:
Nankai business review international
8
(
2017
)
2
,
pp. 158-173
Persistent link: https://www.econbiz.de/10011737569
Saved in:
8
Effects of celebrity, social media influencer, and peer endorsements on consumer responses toward a celebrity-owned brand : the role of source
credibility
and congruency
Tian, Shiyun
;
Li, Jo Yun
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 133-161
Persistent link: https://www.econbiz.de/10014318186
Saved in:
9
Virtual idols vs online influencers vs traditional celebrities : how young consumers respond to their endorsement advertising
Fan, Fei
;
Fu, Lin
;
Jiang, Qinghua
- In:
Young consumers : insight and ideas for responsible …
25
(
2024
)
3
,
pp. 329-348
Persistent link: https://www.econbiz.de/10015047318
Saved in:
10
Celebrity vs. influencer endorsements in advertising : the role of identification,
credibility
, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
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