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Exploring the exporting-downsizing link : does the type of export strategy and firm efficiency in foreign markets matter?

Campos-García, Irene; Muñoz-Bullón, Fernando; … - In: Journal of business research : JBR 108 (2020), pp. 324-336

Persistent link: https://www.econbiz.de/10012175345

Export marketing assistance and early internationalizing firm performance : does export commitment matter?

Faroque, Anisur R.; Takahashi, Yoshi - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 421-443

Persistent link: https://www.econbiz.de/10011381550

Entrepreneurial marketing of international new ventures : a decision-making perspective and propositions

Yang, Man - In: International journal of export marketing 2 (2018) 3, pp. 231-248

Persistent link: https://www.econbiz.de/10012041631

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691