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Global marketing: research on foreign entry, local marketing, global management
Johansson, Johny K. - In: Handbook of marketing, (pp. 457-483). 2006
Persistent link: https://www.econbiz.de/10003335271
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Kundenintegration und Konfiguration in der Marktforschungsbranche : Data - Information - Knowledge ; Kundenintegration und Konfiguration in der Marktforschungsbranche
Zimmer, Marcus; Scherer, Anne; Wangenheim, Florian von - In: Management internationaler Dienstleistungen mit 3K : …, (pp. 233-253). 2009
Persistent link: https://www.econbiz.de/10003860110
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International marketing research : a global project management perspective
Young, Robert B.; Javalgi, Rajshekhar G. - In: Business horizons 50 (2007) 2, pp. 113-122
Persistent link: https://www.econbiz.de/10003425851
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Regionalization vs. globalization in advertising research : insights from five decades of academic study
Fastoso, Fernando; Whitelock, Jeryl - In: Journal of international management 16 (2010) 1, pp. 32-42
Persistent link: https://www.econbiz.de/10003975169
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Research on export performance over the past 10 years : a narrative review
Ruppenthal, Tonia; Bausch, Andreas - In: European journal of international management : EJIM 3 (2009) 3, pp. 328-364
Persistent link: https://www.econbiz.de/10003873919
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Market ideology, globalization and neoliberalism
Wensley, Robin - In: The SAGE handbook of marketing theory, (pp. 235-243). 2010
Persistent link: https://www.econbiz.de/10003923128
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Internationalization modeling : a comparative analysis of American and Australian franchise firms
Aliouche, E. Hachemi; Schlentrich, Udo A.; Frazer, Lorelle - In: Journal of marketing channels : ... distribution … 19 (2012) 1, pp. 77-97
Persistent link: https://www.econbiz.de/10009508577
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How market research shapes market spatiality : a global governmentality perspective
Møller Bjerrisgaard, Sofie; Kjeldgaard, Dannie - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 29-40
Persistent link: https://www.econbiz.de/10009771554
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Special section: Internationalization of marketing communication and consumer research
Pham, Michel T. (contributor) - In: Journal of business research : JBR 66 (2013) 7, pp. 871-954
Persistent link: https://www.econbiz.de/10009756895