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~subject:"Globalisierung"
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Globalisierung
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Journal of international marketing
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of strategic marketing
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ECONIS (ZBW)
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Export market-oriented behavior and export performance : quadratic and moderating effects under differing degrees of market dynamism and internationalization
Cadogan, John W.
;
Kuivalainen, Olli
;
Sundqvist, Sanna
- In:
Journal of international marketing
17
(
2009
)
4
,
pp. 71-89
Persistent link: https://www.econbiz.de/10003936359
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2
Contingency factors in international entrepreneurial orientation : performance relations of firms with different levels of internationalization
Sundqvist, Sanna
;
Kuivalainen, Olli
;
Cadogan, John W.
- In:
Firm-level internationalization, regionalism and …
,
(pp. 143-162)
.
2011
Persistent link: https://www.econbiz.de/10009233994
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3
How many eggs in how many baskets? : national versus regional diversification strategies and export success
Oliveira, João S.
;
Cadogan, John W.
;
Gnizy, Itzhak
; …
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 251-265
Persistent link: https://www.econbiz.de/10014553229
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4
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra
;
Diamantopoulos, Adamantios
;
Siguaw, Judy A.
- In:
Journal of international business studies : JIBS ; an …
43
(
2012
)
3
,
pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
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5
A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian
;
Riefler, Petra
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
24
(
2016
)
1
,
pp. 82-110
Persistent link: https://www.econbiz.de/10011460098
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6
"Should I have bought the other one?" : experiencing regret in global versus local brand purchase decisions
Davvetas, Vasileios
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
26
(
2018
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011879475
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