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~subject:"Globalisierung"
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Identity, culture, disposition...
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Globalisierung
Consumer behaviour
88
Konsumentenverhalten
88
International marketing
29
Internationales Marketing
29
Globalization
27
Welt
27
World
27
Cultural identity
25
Kulturelle Identität
25
Brand image
24
Brand management
24
Markenführung
24
Markenimage
24
China
17
Designation of origin
17
Herkunftsbezeichnung
17
Ethnic group
15
Ethnische Gruppe
15
Canada
13
Online retailing
13
Online-Handel
13
Kanada
12
Markenartikel
11
Brand
10
Marketing management
10
Marketingmanagement
10
Culture
9
National culture
9
Nationalkultur
9
Social integration
9
Soziale Integration
9
Website
9
Customer satisfaction
8
Dienstleistungsqualität
8
Kundenzufriedenheit
8
Marketing
8
Materialism
8
Service quality
8
USA
8
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Article
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English
23
Author
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Laroche, Michel
16
Cleveland, Mark
13
Papadopoulos, Nicolas G.
5
Bartikowski, Boris
2
Martín Martín, Oscar
2
Takahashi, Ikuo
2
Teng, Lefa
2
Cadogan, John
1
Erdoğan, Seçil
1
Hallab, Ranim
1
Ko, Eunjo
1
McCutcheon, Georgia
1
Park, Seong-yeon
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Sobol, Kamila
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Journal of business research : JBR
16
International marketing review
3
International Marketing Review Ser.
1
International business review : the official journal of the European International Business Academy
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
23
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1
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
2
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
3
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
4
Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
Saved in:
5
Toward a model of the relationship between internationalization and export performance
Papadopoulos, Nicolas G.
;
Martín Martín, Oscar
- In:
International business review : the official journal of …
19
(
2010
)
4
,
pp. 388-406
Persistent link: https://www.econbiz.de/10003987799
Saved in:
6
The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
Saved in:
7
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
8
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
9
Cross-linguistic validation of a unidimensional scale for cosmopolitanism
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
; …
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 268-277
Persistent link: https://www.econbiz.de/10010245276
Saved in:
10
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
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