1. An introduction to business-to-business -- 2. Characteristics of business-to-business markets -- 3. Developing business relationships -- 4. Analysing business-to-business industry networks -- 5. Networks and innovation -- 6. Networks and international market entry -- 7. Networks, early...

This book systematizes the concepts of business relationships and network embeddedness, taking a new approach to internationalization, relevant for the global economy. It reflects the growing importance of network internationalization theory and explores the impact of embeddedness in domestic...

Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an ‘outside-in' vision, based on: the identification of products with a higher value than...