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Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands
Naseem, Nayyer; Verma, Swati; Yaprak, Attila - In: International marketing in the fast changing world, (pp. 255-288). 2015
Persistent link: https://www.econbiz.de/10011416219
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Firms' internationalisation, innovation strategies and product quality
Morone, Piergiuseppe; Renna, Francesco - In: Knowledge, innovation and internationalisation : essays …, (pp. 243-257). 2013
Persistent link: https://www.econbiz.de/10009751519
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Nation equity : country-of-origin effects and globalization
Maheswaran, Durairaj; Chen, Cathy Yi - In: The SAGE handbook of international marketing, (pp. 91-113). 2009
Persistent link: https://www.econbiz.de/10003792066
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Internationales Konsumentenverhalten
Terlutter, Ralf; Dobrenova, Fanny - In: Internationaler Vertrieb : Grundlagen, Konzepte und …, (pp. 243-262). 2012
Persistent link: https://www.econbiz.de/10009624534
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United Values of Brand Design : mehr Entscheidungssicherheit, Einzigartigkeit und Markenwert durch wertorientiertes Markendesign auf internationaler Ebene
Schäfer, Julian - In: Internationalisierung deutscher Unternehmen : …, (pp. 331-349). 2011
Persistent link: https://www.econbiz.de/10009162187
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United Values of Brand Design : mehr Entscheidungssicherheit, Einzigartigkeit und Markenwert durch wertorientiertes Markendesign auf internationaler Ebene
Schäfer, Julian - In: Internationalisierung deutscher Unternehmen : …, (pp. 247-265). 2009
Persistent link: https://www.econbiz.de/10003874562
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An empirical study to understand the prestige values associated with brands
Srivastava, Mala; Verma, Shweta - In: Marketing in the new global order : challenges and …, (pp. 195-212). 2007
Persistent link: https://www.econbiz.de/10003736352
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Brand globally but advertise locally? : an empirical investigation
Sandler, Dennis M.; Shani, David - 2008
Persistent link: https://www.econbiz.de/10003655944
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Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd; Nordman, Emilia Rovira; Safari, Aswo - In: Creating a sustainable competitive position : ethical …, (pp. 219-236). 2023
Persistent link: https://www.econbiz.de/10014455390
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The effect of globalisation on the image of partner brands
Marde, Sinove; Caid, Melisa; Cally, Romain - In: Globalization and partnerships : features of business …, (pp. 179 - 192). 2007
Persistent link: https://www.econbiz.de/10014546651