"The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international … international marketing and entrepreneurship. The book examines the role of entrepreneurial marketing in the internationalization … of entrepreneurial marketing, as well as their relationships with internationalization activities and firms' performances …

Neocoloniality of Marketing Communications in the Global South -- A Caribbean Hauntology: Spectres in Wide Sargasso Sea … -- Postcolonial Marketing Communication: An Indian Perspective -- Postcolonial Branding – From the Subcontinent -- Subaltern Agencies …, Marketing Communications, and Counter Discourses in the Postcolony -- Cultural Appropriation or Transculturation: the curious …

. Marketing: It is interesting to examine marketing dynamics in the global and digital era. Therefore, several articles in this …