Similar Search Results

Export marketing assistance and early internationalizing firm performance : does export commitment matter?

Faroque, Anisur R.; Takahashi, Yoshi - In: Asia Pacific journal of marketing and logistics 27 (2015) 3, pp. 421-443

Persistent link: https://www.econbiz.de/10011381550

Exploring the exporting-downsizing link : does the type of export strategy and firm efficiency in foreign markets matter?

Campos-García, Irene; Muñoz-Bullón, Fernando; … - In: Journal of business research : JBR 108 (2020), pp. 324-336

Persistent link: https://www.econbiz.de/10012175345

Cosmopolitanism : concept and measurement

Saran, Anshu; Kalliny, Morris - In: Journal of global marketing 25 (2012) 5, pp. 282-291

Persistent link: https://www.econbiz.de/10009756663

Manufacturer and retailer strategies to impact store brand share : global integration, local adaptation, and worldwide learning

Steenkamp, Jan-Benedict E. M.; Geyskens, Inge - In: Marketing science : the marketing journal of the … 33 (2014) 1, pp. 6-26

Persistent link: https://www.econbiz.de/10010337976

How globalization affects consumers: Insights from 30 years of CCT globalization research

Sharifonnasabi, Zahra; Bardhi, Fleura; Luedicke, Marius K. - In: Marketing theory 20 (2020) 3, pp. 273-298

Persistent link: https://www.econbiz.de/10012271437

Culture-based rejection of taboo-infringing imports

Brice, William D.; Chu, Edward; Brice, Anastasiya - In: International journal of management and economics 53 (2017) 3, pp. 67-81

This empirical study analyzes the cultural basis of the United States market response to imported Spanish products that seem to violate strongly-held cultural taboos. Survey responses were obtained from students in two contrasting majors, Art and Business, in two distinct cities and...

Persistent link: https://www.econbiz.de/10012026691