Globalisation affects not only politics and the economy, but also sport, which has become significantly more … enter and win international competitions, although richer nations retain advantages. All in all, globalisation of sports is …Die Globalisierung betrifft nicht nur Politik und Wirtschaft, sondern auch den Sport, der viel internationaler …

approaches used in the world of sports. …. However, in this paper we seek to examine the opposite perspective: What can a company learn from sports? In which ways can … sports management serve as a role model for corporate management? We start with the description of some existing parallels …

Cycling Teams -- Chapter 4: Sponsorship in Professional Road Cycling -- Chapter 5: The Economic Impact of Major Road Cycling … road cycling. Each chapter treats a particular economic aspect of the sport, from organizational structure to marketing … managers, race organizers, sponsors, media. Furthermore, the unique characteristics of the sport of cycling explored within …

announcement. The level of investment and nationality congruence of the sponsorship appear to enhance the probability for negative …