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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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Home country institutional effects on the multinationality-performance relationship : a comparison between emerging and developed market multinationals
Geleilate, José Mauricio Galli; Magnusson, Peter; … - In: Journal of international management 22 (2016) 4, pp. 380-402
Persistent link: https://www.econbiz.de/10011628943