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Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Gkiouzepas, Lampros; Hogg, Margaret K. - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 103-120
Persistent link: https://www.econbiz.de/10009009157
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Multicultural perspectives in customer behaviour, (pp. 99-118). 2014
Persistent link: https://www.econbiz.de/10010399247
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina; Hogg, Margaret K. - In: Journal of marketing management : MM 26 (2010) 11/12, pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649