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~subject:"Griechenland"
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Griechenland
Consumer behaviour
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Personality psychology
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Hogg, Margaret K.
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Karanika, Katerina
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Gkiouzepas, Lampros
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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ECONIS (ZBW)
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The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina
;
Hogg, Margaret K.
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1091-1111
Persistent link: https://www.econbiz.de/10008757649
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2
Articulating a new framework for visual metaphors in advertising : a structural, conceptual, and pragmatic investigation
Gkiouzepas, Lampros
;
Hogg, Margaret K.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 103-120
Persistent link: https://www.econbiz.de/10009009157
Saved in:
3
The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences
Karanika, Katerina
;
Hogg, Margaret K.
- In:
Multicultural perspectives in customer behaviour
,
(pp. 99-118)
.
2014
Persistent link: https://www.econbiz.de/10010399247
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