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~subject:"Großbritannien"
~subject:"Werbewirkung"
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Großbritannien
Werbewirkung
Fernsehen
1,999
Television
1,397
USA
331
Deutschland
316
Rundfunk
299
television
248
Germany
233
Broadcast
186
United States
183
Fernsehprogramm
162
Rundfunkpolitik
141
Television programme
141
Broadcasting policy
130
Theorie
128
Mediennutzung
123
Theory
122
Werbung
121
Media usage
120
Internet
114
communication technology
107
Fernsehwerbung
103
Television advertising
100
Filmwirtschaft
99
Film industry
98
Media industries
97
Mediensektor
97
Advertising
96
EU countries
93
EU-Staaten
93
Consumer behaviour
91
United Kingdom
89
Aufsatzsammlung
88
Wettbewerb
86
Welt
84
World
82
Konsumentenverhalten
78
Competition
72
Advertising effects
64
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38
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15
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94
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86
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3
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78
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78
Graue Literatur
15
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15
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9
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7
Aufsatz im Buch
7
Book section
7
Hochschulschrift
6
Bibliografie enthalten
4
Bibliography included
4
Amtsdruckschrift
3
Collection of articles of several authors
3
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3
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3
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3
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3
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3
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2
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2
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2
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1
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1
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1
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1
Enzyklopädie
1
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1
Gutachten
1
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1
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1
Marktinformation
1
Mehrbändiges Werk
1
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1
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1
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1
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Language
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English
143
German
26
Undetermined
13
French
4
Author
All
Wilbur, Kenneth C.
7
Brosius, Hans-Bernd
5
Fahr, Andreas
5
Beal, Virginia
4
Bellman, Steven
3
Collins, Richard
3
Gunter, Barrie
3
Kaut, Verena
3
Kempe, David
3
Romaniuk, Jenni
3
Varan, Duane
3
Xu, Linli
3
Avery, Rosemary J.
2
Breuer, Christoph
2
Briggs, Asa
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Eisenberg, Matthew
2
Elbing, Sabine
2
Ellinghaus, Uwe
2
Erichson, Bernd
2
Fossen, Beth L.
2
Garnham, Nicholas
2
Guitart, Ivan A.
2
Hardt, Anna A.
2
Hartmann, Wesley R.
2
Hervet, Guillaume
2
Holznagel, Bernd
2
Joo, Mingyu
2
Kent, Robert J.
2
Locksley, Gareth
2
MacAleer, Jill L.
2
Okuyama, Naoko
2
Paulu, Burton
2
Schierl, Thomas
2
Sharp, Byron
2
Soni, Pavleen
2
Tauchnitz, Jürgen
2
Vohra, Jyoti
2
Zhu, Yi
2
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Großbritannien / Office of Communications
3
British Broadcasting Corporation
1
Centre National d'Etudes des Télécommunications <Paris>
1
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Direktorenkonferenz der Landesmedienanstalten
1
Frankreich / Conseil supérieur de l'audiovisuel
1
Great Britain / Commission on Industrial Relations
1
Great Britain / Interim Action Committee on the Film Industry
1
Grossbritannien / Central Office of Information / Reference Division
1
Großbritannien / Department of Trade and Industry
1
IP Deutschland GmbH <Köln>
1
Institut national de la communication audiovisuelle <Bry-sur-Marne>
1
Universität Duisburg <1980-2002>
1
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Journal of marketing communications
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
3
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
The economic journal : the journal of the Royal Economic Society
3
Industrielle Beziehungen : Zeitschrift für Arbeit, Organisation und Management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of advertising research
2
Journal of health economics
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Journal of sports economics
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
A blueprint book
1
Acamedia research monograph
1
Angewandte Medienforschung
1
Annals of the Institute of Social Science
1
Applied economics letters
1
Arts and the market
1
Asian economic journal : journal of the East Asian Economic Association
1
Business history review
1
Cmnd.
1
Decision
1
EBL-Schweitzer
1
EUI working paper / MWP
1
Economic development : journal of the Institute of Economics, Skopje
1
Economic history working papers / LSE, Economic History Department
1
Economy and society
1
Environment & planning
1
Fundamentals of marketing research ; Vol. 3
1
Hobart paper
1
IZA Discussion Papers
1
Information economics and policy : IEP
1
Innovation in local economies : Germany in comparative context
1
International journal of Indian culture and business management
1
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Source
All
ECONIS (ZBW)
148
USB Cologne (EcoSocSci)
33
EconStor
2
Showing
1
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10
of
183
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date (oldest first)
1
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
10
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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