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~subject:"Großbritannien"
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Werbung als Investition
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Großbritannien
Werbungsbetrieb
582
Vereinigte Staaten
183
Werbung
79
Werbungsmittel
38
Marktforschung
37
Advertising
28
Werbungsausgaben
24
Deutschland
23
Werbungsunternehmung
18
Werbewirkung
16
Absatzpolitik
15
Werbungsforschung
13
Verbraucher
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Preisgestaltung
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Markenartikel
9
Marktpsychologie
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Werbungspsychologie
9
Wirtschaftskonzentration
9
Produktgestaltung
8
Wettbewerb
8
Einzelhandelsbetrieb
7
Absatz
6
Marktform Oligopol
6
Verbraucherschutz
6
Betriebsertrag
5
Consumer behaviour
5
Innovation
5
Konsumentenverhalten
5
Tabakmarkt
5
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Type of publication
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Book / Working Paper
9
Article
6
Language
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Undetermined
13
English
2
Author
All
Broadbent, Simon
3
Fenwick, Ian
2
Cable, John
1
Caffyn, John Martin
1
Cowling, Keith
1
Doyle, Peter
1
Heads, J.
1
Kelly, Michael
1
Lowe, Julian F.
1
McGuinness, Tony
1
Perry, John
1
Rogers, Nigel
1
Samuels, J. M.
1
Smith, Henry
1
Stephenson, G. R.
1
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Institution
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Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
London Press Exchange Limited
1
Mid-Northumberland Arts Group
1
Published in...
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Journal of advertising research
3
An LPE Paper, Publ. by the London Press Exchange Ltd.
1
Journal of management studies : JMS
1
Journal of marketing research : JMR
1
Research Studies in Advertising, The Advertising Association, Research monograph, 3
1
The economic journal : the journal of the Royal Economic Society
1
Source
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ECONIS (ZBW)
15
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1
Advertising and economic behaviour
Cowling, Keith
;
Cable, John
;
Kelly, Michael
; …
-
1975
Persistent link: https://www.econbiz.de/10000042218
Saved in:
2
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
3
Advertising experiments by retailers
Fenwick, Ian
- In:
Journal of advertising research
18
(
1978
)
4
,
pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
Saved in:
4
Planning and estimation in advertising
Doyle, Peter
;
Fenwick, Ian
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10002086620
Saved in:
5
How advertising disciplines itself : a guide to the voluntary controls set up by advertising to sensure that all advertising is lagal, clean, honest and truthful
1962
Persistent link: https://www.econbiz.de/10003149583
Saved in:
6
How to budget for industrial advertising
1968
Persistent link: https://www.econbiz.de/10003149896
Saved in:
7
Low-budget publicity
Stephenson, G. R.
(
contributor
)
-
1967
Persistent link: https://www.econbiz.de/10003189988
Saved in:
8
The LPE media model : a case history
Broadbent, Simon
-
1966
Persistent link: https://www.econbiz.de/10003174507
Saved in:
9
The imputation of advertising costs
Smith, Henry
- In:
The economic journal : the journal of the Royal …
45
(
1935
),
pp. 682-699
Persistent link: https://www.econbiz.de/10002820332
Saved in:
10
Profitable small-budget advertising
Perry, John
-
1964
Persistent link: https://www.econbiz.de/10002632746
Saved in:
1
2
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