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~subject:"Großbritannien"
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The response of sales to adver...
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Großbritannien
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbungsausgaben
91
Werbung
84
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Werbewirkung
16
Werbungsforschung
14
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
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Type of publication
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Book / Working Paper
10
Article
7
Language
All
Undetermined
15
English
2
Author
All
Broadbent, Simon
3
Doyle, Peter
2
Fenwick, Ian
2
Cable, John
1
Caffyn, John Martin
1
Cowling, Keith
1
Heads, J.
1
Kelly, Michael
1
Lowe, Julian F.
1
McGuinness, Tony
1
O'Connor, James Patrick
1
Perry, John
1
Rogers, Nigel
1
Samuels, J. M.
1
Smith, Henry
1
Stephenson, G. R.
1
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Institution
All
Institute of Practitioners in Advertising
1
Institute of Practitioners in Advertising <London>
1
Institute of Practitioners in Advertising, Torquay on 25.10.1963
1
London Press Exchange Limited
1
Mid-Northumberland Arts Group
1
Published in...
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Journal of advertising research
3
The economic journal : the journal of the Royal Economic Society
2
An LPE Paper, Publ. by the London Press Exchange Ltd.
1
Journal of management studies : JMS
1
Journal of marketing research : JMR
1
Research Studies in Advertising, The Advertising Association, Research monograph, 3
1
Source
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ECONIS (ZBW)
17
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1
Economic aspects of advertising : a survey
Doyle, Peter
- In:
The economic journal : the journal of the Royal …
78
(
1968
),
pp. 570-602
Persistent link: https://www.econbiz.de/10002086558
Saved in:
2
Keeping up with the medians
O'Connor, James Patrick
-
1964
Persistent link: https://www.econbiz.de/10002585512
Saved in:
3
Advertising and economic behaviour
Cowling, Keith
;
Cable, John
;
Kelly, Michael
; …
-
1975
Persistent link: https://www.econbiz.de/10000042218
Saved in:
4
Advertising works : papers from the IPA Advertising Effectiveness Awards. 1980
Broadbent, Simon
(
contributor
)
-
1981
Persistent link: https://www.econbiz.de/10000051805
Saved in:
5
Advertising experiments by retailers
Fenwick, Ian
- In:
Journal of advertising research
18
(
1978
)
4
,
pp. 35-40
Persistent link: https://www.econbiz.de/10002159120
Saved in:
6
Planning and estimation in advertising
Doyle, Peter
;
Fenwick, Ian
- In:
Journal of marketing research : JMR
12
(
1975
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10002086620
Saved in:
7
How advertising disciplines itself : a guide to the voluntary controls set up by advertising to sensure that all advertising is lagal, clean, honest and truthful
1962
Persistent link: https://www.econbiz.de/10003149583
Saved in:
8
How to budget for industrial advertising
1968
Persistent link: https://www.econbiz.de/10003149896
Saved in:
9
Low-budget publicity
Stephenson, G. R.
(
contributor
)
-
1967
Persistent link: https://www.econbiz.de/10003189988
Saved in:
10
The LPE media model : a case history
Broadbent, Simon
-
1966
Persistent link: https://www.econbiz.de/10003174507
Saved in:
1
2
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