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Using the phone to reduce donor attrition and drive loyalty
Holloway, Bethan - In: International journal of nonprofit & voluntary sector … 18 (2013) 1, pp. 31-35
Persistent link: https://www.econbiz.de/10010212307
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Vodafone Limited campaign : Welcome Call - the IDM Business Performance Awards 2006, highly commended
Boothby, Kate - In: Journal of direct, data and digital marketing practice … 9 (2007/08) 2, pp. 168-178
Persistent link: https://www.econbiz.de/10003588155
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Are private label users attractive targets for retailer coupons?
Nies, Salome; Natter, Martin - In: International journal of research in marketing : IJRM ; … 27 (2010) 3, pp. 281-291
Persistent link: https://www.econbiz.de/10008664484
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Consumers, citizens, and deviants : differing forms of personal identification in England since the Victorian period
Higgs, Edward - In: The voice of the citizen consumer : a history of market …, (pp. 179-197). 2011
Persistent link: https://www.econbiz.de/10008991226
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise; Donnell, Lisa Victoria; Gilmore, Audrey - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
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Comparison of customer attitudes towards loyalty programs in Prague and in London
Tahal, Radek - In: Central European business review : CEBR 4 (2015) 3, pp. 5-12
Persistent link: https://www.econbiz.de/10011559449
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Are Private Label Users Attractive Targets for Retailer Coupons?
Nies, Salome; Natter, Martin - 2010
Brand-nonspecific retailer coupons that entitle customers to assortment-wide discounts appeal in similar ways to national brand (NB) and private label (PL) users. The latter may be considered an attractive target group because they express high levels of deal proneness. However, it is unclear...
Persistent link: https://www.econbiz.de/10014045323
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What can monitoring our bank account cash flows say about our loyalty cards?
Apergis, Emmanuel - In: Journal of marketing theory and practice : JMTP 31 (2023) 1, pp. 18-38
Persistent link: https://www.econbiz.de/10013483436
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The ethical aspects of direct to consumer advertising of prescription drugs in the United Kingdom: physician versus consumer views
Reast, Jon; Palihawadana, Dayananda; Shabbir, Haseeb - In: Journal of advertising research 48 (2008) 3, pp. 450-464
Persistent link: https://www.econbiz.de/10003768854
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Thinking locally, acting locally? : conscious consumers and farmers' markets
McEachern, Morven G.; Warnaby, Gary; Carrigan, Marylyn; … - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 395-412
Persistent link: https://www.econbiz.de/10003995601