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An application of a diagnostic framework for strategy
Greenley, Gordon E. - In: Journal of management studies : JMS 24 (1987) 2, pp. 143-159
Persistent link: https://www.econbiz.de/10001071614
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Internal market orientation and market-oriented behaviours
Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-343
Persistent link: https://www.econbiz.de/10003993792
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Antecedents to strategic flexibility : management cognition, firm resources and strategic options
Combe, Ian A.; Rudd, John M.; Leeflang, Peter; … - In: European journal of marketing : EJM 46 (2012) 10, pp. 1320-1339
Persistent link: https://www.econbiz.de/10009661195
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The impact of internal and external market orientations on firm performances
Lings, Ian N.; Greenley, Gordon E. - In: Journal of strategic marketing 17 (2009) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003827269
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An empirical overview of marketing by retailing organisations
Greenley, Gordon E. - In: The service industries journal 8 (1988) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10001050881
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Problems in marketing services : the case of incoming tourism
Greenley, Gordon E. - In: European journal of marketing : EJM 17 (1983) 6, pp. 57-64
Persistent link: https://www.econbiz.de/10001037585
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An overview of marketing planning in UK manufacturing companies
Greenley, Gordon E. - In: European journal of marketing : EJM 16 (1982) 7, pp. 3-15
Persistent link: https://www.econbiz.de/10001071486