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A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin; Walter, Nadine; Goehlich, Véronique - In: International journal of comparative management 1 (2018) 4, pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
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Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.; Ahn, Hongmin; Sung, Yongjun - In: The journal of services marketing 28 (2014) 5, pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
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A comparative study of corporate reputation between China and developed Western countries
Zhang, Yang; Schwaiger, Manfred - In: Handbook of research on international advertising, (pp. 353-375). 2012
Persistent link: https://www.econbiz.de/10009513907
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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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Collectivistic and individualistic performance expectancy in the utilization of sales automation technology in an international field sales setting
Baker, David S.; Delpechitre, Duleep - In: The journal of personal selling & sales management : JPSSM 33 (2013) 3, pp. 277-288
Persistent link: https://www.econbiz.de/10009776520
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International marketing of organic foods : consumers, standards, and harmonization
Sawyer, Erin N.; Kerr, William A.; Hobbs, Jill E. - In: Journal of international food & agribusiness marketing … 21 (2009) 1, pp. 44-66
Persistent link: https://www.econbiz.de/10003887207
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Housing standards and costs : a comparison of British standards and costs with those in the U.S.A., Canada, and Europe
Karn, Valerie - 1973
Persistent link: https://www.econbiz.de/10013329168