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Sharp, Byron; Beal, Virginia; Collins, Martin - In: Journal of advertising research 49 (2009) 2, pp. 211-219

Persistent link: https://www.econbiz.de/10003860576

Layard, Peter R. G. - 2006

Persistent link: https://www.econbiz.de/10008857392

Twyman, William Anthony - 1969

Persistent link: https://www.econbiz.de/10000617025

Oates, Caroline J.; Newman, Nicki - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 160-169

Persistent link: https://www.econbiz.de/10008667655

Mai, Li-wei; Schoeller, Georgia - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 1, pp. 55-63

Persistent link: https://www.econbiz.de/10003830415

Meyers, Cynthia B. - In: Business history review 95 (2021) 3, pp. 447-481

Persistent link: https://www.econbiz.de/10012705106

Rojas-Méndez, José I.; Davies, Gary; Madran, Canan - In: Journal of business research : JBR 62 (2009) 10, pp. 947-954

Persistent link: https://www.econbiz.de/10003887572

Nor Azura Adzharuddin - In: International journal of social entrepreneurship and … 2 (2013) 1, pp. 3-10

Persistent link: https://www.econbiz.de/10009743858

Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76

Persistent link: https://www.econbiz.de/10003971433

Spurgeon, Christina - In: The Routledge companion to advertising and promotional …, (pp. 71-82). 2013

Persistent link: https://www.econbiz.de/10010197579