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How do major European companies communicate their corporate identity across countries? : an empirical investigation of corporate internet communications
Halliburton, Chris; Ziegfeld, Agnes - In: Journal of marketing management : MM 25 (2009) 9/10, pp. 909-925
Persistent link: https://www.econbiz.de/10003902375
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Struktur und Parameter der Corporate Reputation : die Branche als Determinante - ein internationaler kausalanalytischer Modellvergleich am Beispiel der Versicherungsbranche
Schwaiger, Manfred; Eberl, Markus - In: Risikoforschung und Versicherung : Festschrift für …, (pp. 623-654). 2004
Persistent link: https://www.econbiz.de/10002431620
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Kundenbezogene Unternehmensreputation bei Dienstleistungsunternehmen : eine internationale Vergleichsstudie
Klinner-Möller, Nicole; Walsh, Gianfranco - In: Herausforderungen der internationalen marktorientierten …, (pp. 435-453). 2011
Persistent link: https://www.econbiz.de/10008842198
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Introducing public relations : theory and practice
Butterick, Keith - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008841282
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BP and the Deepwater Horizon oil spill : a case study of how company management employed public relations to restore a damaged brand
Kanso, Ali M.; Nelson, Richard Alan; Kitchen, Philip J. - In: Journal of marketing communications 26 (2020) 7, pp. 703-731
Persistent link: https://www.econbiz.de/10012314011
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Communicating images of the environment : with case studies of the use of the mass media by overspill organisations
Gold, John R. - 1974
Persistent link: https://www.econbiz.de/10000669702
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Social and environmental reporting and the corporate ego
Spence, Crawford - In: Business strategy and the environment 18 (2009) 4, pp. 254-265
Persistent link: https://www.econbiz.de/10003872129
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Corporate re-branding : from normative models to knowledge management
Lomax, Wendy; Mador, Martha - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 82-95
Persistent link: https://www.econbiz.de/10003458913
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Communicating corporate ethos on the web : the self-presentation of PR agencies
Isaksson, Maria; Jørgensen, Poul Erik Flyvholm - In: Journal of business communication : JBC 47 (2010) 2, pp. 119-140
Persistent link: https://www.econbiz.de/10003970375
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060