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Qualitative sales research : an exposition of grounded theory
Johnson, Jeff S. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 3, pp. 262-273
Persistent link: https://www.econbiz.de/10011374653
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Business manoeuvring : a grounded theory of complex selling processes
Åge, Lars-Johan - 2009
Persistent link: https://www.econbiz.de/10003908996
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Business manoeuvring : a model of B2B selling processes
Åge, Lars-Johan - In: Management decision : MD 49 (2011) 9, pp. 1574-1591
Persistent link: https://www.econbiz.de/10009613035
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Understanding cross-cultural sales manager–salesperson relationships in the Asia-Pacific Rim region : a grounded theory approach
Deeter-Schmelz, Dawn R.; Lauer, Timothy P.; Rudd, John M. - In: Journal of personal selling & sales management : JPSSM 39 (2019) 4, pp. 334-351
Persistent link: https://www.econbiz.de/10012200894
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Systems-savvy selling, interpersonal identification with customers, and the sales manager’s motivational paradox : a constructivist grounded theory approach
St. Clair, Donald P.; Hunter, Gary K.; Cola, Philip A.; … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 4, pp. 391-412
Persistent link: https://www.econbiz.de/10011976240
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Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
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Breaking new ground: developing grounded theories in marketing and consumer behavior
Fischer, Eileen; Otnes, Cele - In: Handbook of qualitative research methods in marketing, (pp. 19-30). 2006
Persistent link: https://www.econbiz.de/10003445781
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Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.; Pennington, Julia R.; Fowler, Aubrey R. - In: Journal of business research : JBR 68 (2015) 12, pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
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Customer experience management : eine empirische Analyse der Gestaltungsmöglichkeiten und Erfolgsauswirkungen
Jozic, Danijel - 2016
Persistent link: https://www.econbiz.de/10011593733
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Use of Market Data in the Recruitment of High Potentials : Segmentation and Targeting in Human Resources in the Pharmaceutical Industry
Posthumus, Jan - 2015
Management and Identification of High Potentials.- Marketing Concepts -- Marketing within Human Resources.- Market …In his study, Jan Posthumus uses the grounded theory method to explore the implementation of marketing instruments such …. Contents Management and Identification of High Potentials Marketing Concepts Marketing within Human Resources Market Research …
Persistent link: https://www.econbiz.de/10014020121