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Keeping Both the Baby and the...
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Positively negative : the impact of negativity upon the political consumer
Lloyd, Jenny
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003789677
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Keeping both the baby and the bathwater : scoping a new model of political marketing communication
Lloyd, Jenny
- In:
International review on public and nonprofit marketing …
6
(
2009
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10003889853
Saved in:
3
Keeping both the baby and the bathwater: scoping a new model of political marketing communication
Lloyd, Jenny
- In:
International Review on Public and Nonprofit Marketing
6
(
2009
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10008552309
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