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Handelsmarke
Consumer behaviour
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Konsumentenverhalten
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Gender
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Relationship marketing
25,981
Beziehungsmarketing
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Marketingmanagement
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Gázquez-Abad, Juan Carlos
16
Martínez-López, Francisco J.
13
Ailawadi, Kusum L.
12
Diallo, Mbaye Fall
11
Sethuraman, Raj
11
Yagüe Guillén, María Jésus
10
Bruhn, Manfred
9
Martos-Partal, Mercedes
9
Dekimpe, Marnik G.
8
Gómez-Suárez, Mónica
8
Ahlert, Dieter
7
Bauer, Hans H.
7
Rubio Benito, Natalia
7
Cuneo, Andres
6
Dawes, John
6
Deleersnyder, Barbara
6
Geyskens, Inge
6
Lévy Mangin, Jean-Pierre
6
Steenkamp, Jan-Benedict E. M.
6
Wolf, Annett
6
Beneke, Justin
5
Burmann, Christoph
5
Calvo-Porral, Cristina
5
González-Benito, Óscar
5
Herstein, Ram
5
Kaswengi, Joseph
5
Kenning, Peter
5
Martinelli, Elisa
5
Olbrich, Rainer
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Riekhof, Hans-Christian
5
Strebinger, Andreas
5
Abril Barrie, Carmen
4
Boyle, Peter J.
4
Chimhundu, Ranga
4
Esteban-Millat, Irene
4
Fornari, Daniele
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Fornari, Edoardo
4
Gendel-Guterman, Hanna
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Grandi, Sebastiano
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Horvat, Sandra
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Institut für Gewerblichen Rechtsschutz <Zürich>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
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1
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Journal of retailing and consumer services
57
International journal of retail & distribution management
22
SpringerLink / Bücher
19
The international review of retail, distribution and consumer research
17
Journal of business research : JBR
16
Journal of retailing
14
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
10
European journal of operational research : EJOR
10
Springer Proceedings in Business and Economics
9
Gabler Edition Wissenschaft
8
International journal of production economics
8
Journal of food products marketing
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Research
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Jahrbuch der Absatz- und Verbrauchsforschung
6
Journal of marketing
6
Journal of marketing management : MM
6
Report / Marketing Science Institute
6
Australasian marketing journal
5
Handelsforschung
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Innovatives Markenmanagement
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
The journal of brand management : an international journal
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
European retail research
4
Journal of agricultural & food industrial organization
4
Journal of euromarketing
4
Journal of the Academy of Marketing Science
4
Marketing : ZFP ; journal of research and management
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Reihe: Marketing, Handel und Management
4
Schriftenreihe Studien zum Konsumentenverhalten
4
The IUP journal of brand management : IJBRM
4
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ECONIS (ZBW)
800
USB Cologne (EcoSocSci)
14
USB Cologne (business full texts)
1
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1
Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Oubiña, Javier
- In:
Business research quarterly : BRQ
18
(
2015
)
2
,
pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
Saved in:
2
The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
Saved in:
3
National versus private-label brands : dynamics, conceptual framework, and empirical perspective
Rizkallah, Elias G.
;
Miller, Heather
- In:
Journal of business & economics research
13
(
2015
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10011288766
Saved in:
4
The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
5
Brand image and customers' willingness to pay a price premium for food brands
Anselmsson, Johan
;
Bondesson, Niklas Vestman
;
Johansson, Ulf
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 90-102
Persistent link: https://www.econbiz.de/10010384250
Saved in:
6
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
7
Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
Saved in:
8
The effect of private label brand credibility on consumer purchase intention : the mediating role of relational variables
Najeeb Ullah Shah
;
Selvaraj, Rajni
;
Nik Mohd Hazrul Nik …
- In:
Middle East journal of management : MEJM
7
(
2020
)
5
,
pp. 471-491
Persistent link: https://www.econbiz.de/10012392734
Saved in:
9
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
10
Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi
;
Dangi, Hamendra Kumar
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
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