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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
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Public health promotion of COVID-19 vaccination to rural consumers : synthesising the role of social media and religious belief systems
Jaravaza, Divaries Cosmas; Risiro, Joshua; Mukucha, Paul; … - In: International journal of pharmaceutical and healthcare … 18 (2024) 1, pp. 67-85
Persistent link: https://www.econbiz.de/10014478320
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Operating in a constricted space : policy actor perceptions of targeting to address U.S. health disparities
Grier, Sonya A.; Schaller, Tracey King - In: Journal of public policy & marketing 39 (2020) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10012534269
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No virus on me : the Indian ways of managing the COVID-19 pandemic : marine to mountain
Bhattacharyya, Jishnu; Dash, Manoj Kumar; Kundu, Soumyadeep - In: Asian journal of management cases 20 (2023) 2, pp. 128-156
Persistent link: https://www.econbiz.de/10014366157
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Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon; Dugas, Michelle; Gao, Guodong; Burn, Lara - In: Health marketing quarterly 39 (2022) 2, pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
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Za zdorovye! : Soviet health posters as social advertising
Fox, Karen F. A. - In: Journal of macromarketing : examining the interactions … 29 (2009) 1, pp. 74-90
Persistent link: https://www.econbiz.de/10003818767
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Putting patients first : social marketing strategies for treating HIV in developing nations
Chance, Zoe͏̈; Deshpandé, Rohit - In: Journal of macromarketing : examining the interactions … 29 (2009) 3, pp. 220-232
Persistent link: https://www.econbiz.de/10003893399
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The need for a social marketing perspective of consumer-driven health care
Marshall, Kimball P.; Skiba, Michaeline; Paul, David P. - In: International journal of pharmaceutical and healthcare … 3 (2009) 3, pp. 236-257
Persistent link: https://www.econbiz.de/10003929800
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Developing pandemic communication strategies : preparation without panic
Jones, Sandra C.; Waters, Louise; Holland, Omnia; … - In: Journal of business research : JBR 63 (2010) 2, pp. 126-132
Persistent link: https://www.econbiz.de/10003954643