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Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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Argentine consumers' perceptions of the US brand personality
Rojas-Méndez, José I.; Papadopoulos, Nicolas G. - In: Latin American business review : journal of the … 13 (2012) 4, pp. 329-345
Persistent link: https://www.econbiz.de/10009714822
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Consumer pandemic animosity : scale development and validation
Rojas-Méndez, José; Massi, Marta; Gallito, Elena - In: International marketing review 39 (2022) 6, pp. 1417-1442
Persistent link: https://www.econbiz.de/10013455470
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Conceptualizing nation branding : the systematic literature review
Rojas-Méndez, José; Khoshnevis, Mozhde - In: The journal of product & brand management 32 (2023) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10013552940
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Promoting country image and tourism in new or underdeveloped markets
Rojas-Méndez, José; Davies, Gary - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 755-768
Persistent link: https://www.econbiz.de/10014582398
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Outsourcing by Finnish organization buyers from Eastern and Central European suppliers : country-of-origin impact
Kaynak, Erdener; Eronen, Jarmo - In: Journal of euromarketing 13 (2004) 2/3, pp. 9-28
Persistent link: https://www.econbiz.de/10002378687
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Georgian consumers' evaluation of products sourced from European Union member countries : country of origin impact
Apil, Ali Riza; Kaynak, Erdener - In: International journal of commerce and management 20 (2010) 2, pp. 167-187
Persistent link: https://www.econbiz.de/10008651891
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The impact of country-of-origin and ethnocentrism : an experimental study of consumer taste preferences for soft drinks at a cross-cultural level
Harcar, Talha; Kaynak, Erdener - In: Journal of euromarketing 24 (2015) 2/3, pp. 120-131
Persistent link: https://www.econbiz.de/10011408858