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Herkunftsbezeichnung
Brand management
56
Markenführung
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Consumer behaviour
50
International marketing
50
Internationales Marketing
50
Konsumentenverhalten
48
Brand image
36
Markenimage
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Global brands
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Globalization
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global brands
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Globalisierung
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Brand
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Markenartikel
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Global identity
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Cultural identity
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Kulturelle Identität
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Welt
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World
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Personality psychology
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Persönlichkeitspsychologie
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National culture
12
Nationalkultur
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China
11
Emerging economies
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Schwellenländer
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global identity
10
Corporate Social Responsibility
9
Multinationales Unternehmen
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Transnational corporation
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Local identity
8
Corporate social responsibility
7
Designation of origin
7
Internet marketing
7
Online-Marketing
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Social Web
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Social web
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Beziehungsmarketing
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Aashish, Kumar
2
Raman, Prashant
2
Ar, Aybeniz Akdeniz
1
Balabanis, George
1
Ewing, Douglas
1
Heingraj, Sasawan
1
Kara, Ali
1
Magnusson, Peter
1
Quaye, Emmanuel Silva
1
Siamagka, Niloletta-Theofania
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Westjohn, Stanford A.
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Yeboah-Banin, Abena A.
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Zdravkovic, Srdan
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Zolfagharian, Mohammadali
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International marketing review
3
Journal of global marketing
3
The journal of product & brand management
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ECONIS (ZBW)
7
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1
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
2
Pathways to global versus local brand preferences : the roles of cultural identity and brand perceptions in emerging African markets
Yeboah-Banin, Abena A.
;
Quaye, Emmanuel Silva
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 372-391
Persistent link: https://www.econbiz.de/10012695201
Saved in:
3
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
Saved in:
4
Think global and buy global : the influence of global identity on indian consumers' behaviour toward Chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012515204
Saved in:
5
Think global and buy global : the influence of global identity on Indian consumers' behaviour toward chinese smartphone brands
Raman, Prashant
;
Aashish, Kumar
- In:
Journal of global marketing
34
(
2021
)
2
,
pp. 90-109
Persistent link: https://www.econbiz.de/10012584504
Saved in:
6
Emerging market consumers' country of production image, trust and quality perceptions of global brands made-in China
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 491-503
Persistent link: https://www.econbiz.de/10010463504
Saved in:
7
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
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