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~subject:"History of economic thought"
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History of economic thought
Marktforschung
8
Motivation
8
Ernest Dichter
6
Verbraucher
5
Dichter, Ernest
4
Market research
4
Motivforschung
4
Management
3
Marketing
3
Psychologie
3
Verbraucherverhalten
3
Vereinigte Staaten
3
Ökonomische Ideengeschichte
3
Betriebsführung
2
Motivationspsychologie
2
Werbepsychologie
2
Werbung
2
1946-1991
1
1950-1970
1
Aufsatzsammlung
1
Autobiographie
1
Beeinflussung
1
Betriebsleiter
1
Biographie
1
Consumer behaviour
1
Denkstrategie
1
East-West relations
1
Einführung
1
Erfolg
1
Forschung
1
Frau
1
Führung
1
Geschichte
1
Grossbritannien
1
Großbritannien
1
Hand- und Lehrbücher, Nachschlagewerke
1
Hörerforschung
1
Kaufmotivation
1
Konsumentenverhalten
1
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English
3
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Fullerton, Ronald A.
1
Schwarzkopf, Stefan
1
Tadajewski, Mark
1
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Journal of consumer behaviour : an international research review
1
Journal of historical research in marketing
1
Management & organizational history : MOH
1
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ECONIS (ZBW)
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"Mr. MASS motivations himself" : explaining Dr. Ernest Dichter
Fullerton, Ronald A.
- In:
Journal of consumer behaviour : an international …
6
(
2007
)
6
,
pp. 369-382
Persistent link: https://www.econbiz.de/10003617588
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2
"Culture" and the limits of innovation in marketing: Ernest Dichter, motivation studies and psychoanalytic consumer research in Great Britain, 1950s-1970s
Schwarzkopf, Stefan
- In:
Management & organizational history : MOH
2
(
2007
)
3
,
pp. 219-236
Persistent link: https://www.econbiz.de/10003687652
Saved in:
3
Promoting the consumer society : Ernest Dichter, the Cold War and FBI
Tadajewski, Mark
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 192-211
Persistent link: https://www.econbiz.de/10009758439
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