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~subject:"History of economic thought"
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History of economic thought
Marketingtheorie
3,070
Marketing theory
2,952
Qualitative Methode
2,771
Qualitative method
2,526
Theorie
968
Theory
963
Marketing
848
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qualitative research
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Service-dominant logic
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Ökonomische Ideengeschichte
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206
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Betriebliche Wertschöpfung
169
Value creation
169
Interview
151
Befragung
145
Organisationsforschung
145
Organizational research
137
Innovation
132
Lieferantenmanagement
130
Supplier relationship management
129
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Sammelwerk
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Aufsatzsammlung
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English
185
German
23
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Tadajewski, Mark
19
Jones, D. G. Brian
17
Shaw, Eric H.
10
Dixon, Donald F.
7
Hunt, Shelby D.
7
Bode, Matthias
4
Dholakia, Nikhilesh
4
Firat, A. Fuat
4
Hackley, Christopher E.
4
Lusch, Robert F.
4
Neslin, Scott A.
4
Winer, Russell S.
4
Brown, Stephen
3
Hansen, Ursula
3
Monieson, David D.
3
O'Shaughnessy, John
3
Schwarzkopf, Stefan
3
Shaw, Eric
3
Tamilia, Robert D.
3
Vargo, Stephen L.
3
Wilkie, William L.
3
Wooliscroft, Ben
3
Albaum, Gerald S.
2
Allenby, Greg M.
2
Bartels, Robert
2
Bartels, Robert D. W.
2
Bristor, Julia M.
2
Bubik, Roland
2
Converse, Paul D.
2
Crane, Andrew
2
Desmond, John
2
Domegan, Christine
2
Fischer, Eileen
2
Fitchett, James A.
2
Layton, Roger A.
2
Lazer, William
2
Levy, Sidney J.
2
Moore, Elizabeth S.
2
O'Shaughnessy, Nicholas Jackson
2
Patsiaouras, Georgios
2
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American Marketing Association
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
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Marketing Educators' Conference <1977, Hartford, Conn.>
1
Universität Hannover / Abteilung Markt und Konsum
1
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Journal of historical research in marketing
45
The history of marketing science
17
History of marketing thought ; Volume 1
12
Marketing theory
11
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
European journal of marketing : EJM
5
History of marketing thought ; Volume 3
5
Journal of marketing management : MM
5
The development of marketing theory and its philosophical underpinnings
5
Expanding disciplinary space : on the potential of critical marketing
4
SAGE library of marketing
4
Critical marketing : issues in contemporary marketing
3
A twenty-first century guide to Aldersonian marketing thought
2
AMS review : official publication of the Academy of Marketing Science
2
Australasian marketing journal
2
Europäische Hochschulschriften / 5
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of macromarketing
2
Journal of the Academy of Marketing Science
2
The development of critical perspectives in marketing
2
Theoretical and empirical perspectives in critical marketing studies
2
Theories in marketing series
2
World Scientific - Now Publishers series in business
2
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Beiträge zur Mikro- und zur Makroökonomik : Festschrift für Hans Jürgen Ramser ; mit 24 Tabellen
1
Bonn working papers in business administration / MA
1
Bureau of Business Research, the University of Texas / Studies in Marketing
1
Die Innenwelt der Ökonomie : Wissen, Macht und Performativität in der Wirtschaftswissenschaft
1
Educators' proceedings
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
Global business review
1
Grid series in marketing
1
Handbook of marketing
1
Historical research in marketing management
1
History of political economy
1
Journal of business & economics research
1
Journal of customer behaviour
1
Journal of economic issues
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
208
Showing
1
-
10
of
208
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1
Marketization and foucault
Özgün, Aras
;
Dholakia, Nikhilesh
;
Atik, Deniz
- In:
Global business review
18
(
2017
)
3
,
pp. 191-202
Persistent link: https://www.econbiz.de/10011745526
Saved in:
2
Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
- In:
Journal of marketing management : MM
34
(
2018
)
1/2
,
pp. 52-62
Persistent link: https://www.econbiz.de/10011883307
Saved in:
3
Sustainability as megatrend : two schools of macromarketing thought
Mittelstaedt, John D.
;
Shultz, Clifford J.
;
Kilbourne, …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
3
,
pp. 253-264
Persistent link: https://www.econbiz.de/10010402644
Saved in:
4
Qualitative Forschungsmethoden in der deutschen Volkswirtschaftslehre : eine explorative Erhebung zugrunde liegender Repräsentationsmuster
Lenger, Alexander
;
Kruse, Jan
- In:
Die Innenwelt der Ökonomie : Wissen, Macht und …
,
(pp. 107-134)
.
2017
Persistent link: https://www.econbiz.de/10011539017
Saved in:
5
Perceptions of Taylorism and a Marxist scientific manager
Kelly, Diana
- In:
Journal of management history : JMH
22
(
2016
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011590989
Saved in:
6
Standortbestimmung aus historischer Perspektive
Balzer, Eva
- In:
Qualitative Marktforschung in Theorie und Praxis : …
,
(pp. 41-66)
.
2011
Persistent link: https://www.econbiz.de/10009232647
Saved in:
7
Indifference curves and the ordinalist revolution
Lenfant, Jean-Sébastien
- In:
History of political economy
44
(
2012
)
1
,
pp. 113-155
Persistent link: https://www.econbiz.de/10009562795
Saved in:
8
Content analysis as a method for heterodox economics
Oleinik, Anton
- In:
Journal of economic issues
56
(
2022
)
1
,
pp. 259-280
Persistent link: https://www.econbiz.de/10013252509
Saved in:
9
Marketing theory : the philosophy of marketing science
Hunt, Shelby D.
-
1983
Persistent link: https://www.econbiz.de/10000055295
Saved in:
10
Some Problems in market distribution
Shaw, Arch Wilkinson
-
1915
Persistent link: https://www.econbiz.de/10000383397
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