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Doctoral seminars in marketing theory : for incorporating the history of marketing practice and thought
Hunt, Shelby D. - In: Journal of historical research in marketing 2 (2010) 4, pp. 443-456
Persistent link: https://www.econbiz.de/10008809043
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The evolution of the resource-advantage theory : six events, six realizations, six contributions
Hunt, Shelby D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 7-29
Persistent link: https://www.econbiz.de/10009506467
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On the intersection of marketing history and marketing theory
Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
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The theory of monopolistic competition, marketing’s intellectual history, and the product differentiation versus market segmentation controversy
Hunt, Shelby D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10008935193
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Indigenous theory development in marketing : the foundational premises approach
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 10 (2020) 1/2, pp. 8-17
Persistent link: https://www.econbiz.de/10012296590
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Avoiding academic irrelevance in the marketing discipline : the promise of the history of marketing thought
Jones, D. G. Brian; Shaw, Eric H. - In: Journal of marketing management : MM 34 (2018) 1/2, pp. 52-62
Persistent link: https://www.econbiz.de/10011883307