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Hochschule
Professional sports
42
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consumer behavior
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Popp, Nels
8
McEvoy, Chad D.
4
Jensen, Jonathan A.
2
Shapiro, Stephen L.
2
Simmons, Jason M.
2
Centracchio, Brett
1
Cooper, Coyte
1
DeSchriver, Timothy D.
1
Diehl, Mark A.
1
Greenwell, Christopher
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Hums, Mary A.
1
Jackson, Rhett
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Jensen, Jonathan
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1
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
International journal of event and festival management
1
International review on public and non-profit marketing
1
Sport management review
1
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ECONIS (ZBW)
11
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1
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
2
Do college athletics marketers convert social media growth into ticket sales?
Popp, Nels
;
McEvoy, Chad D.
;
Watanabe, Nicolas
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 212-227
Persistent link: https://www.econbiz.de/10011709623
Saved in:
3
Predicting ticket holder no-shows : examining differences between reported and actual attendance at college football games
Popp, Nels
;
Simmons, Jason M.
;
Shapiro, Stephen L.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10014292886
Saved in:
4
Resource valuation of non-profit organizations : the case of the intercollegiate athletics industry
Jensen, Jonathan A.
;
Turner, Brian A.
;
McEvoy, Chad D.
- In:
International review on public and non-profit marketing
12
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011410755
Saved in:
5
An analysis of multiple spectator consumption behaviors, identification, and future behavioral intentions within the context of a new college football program
Shapiro, Stephen L.
;
Ridinger, Lynn L.
;
Trail, Galen T.
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009737310
Saved in:
6
A comparison of the college selection process for international and domestic student-athletes at NCAA Division I universities
Popp, Nels
;
Pierce, David
;
Hums, Mary A.
- In:
Sport management review
14
(
2011
)
2
,
pp. 176-187
Persistent link: https://www.econbiz.de/10009157473
Saved in:
7
The coach-educator : NCAA Division I coach perspectives about an integrated university organizational structure
Weight, Erianne A.
;
Cooper, Coyte
;
Popp, Nels
- In:
Journal of sport management : the official journal of …
29
(
2015
)
5
,
pp. 510-522
Persistent link: https://www.econbiz.de/10011384445
Saved in:
8
Declining student attendance at college sporting events : testing the relative influence of constraints
Simmons, Jason M.
;
Popp, Nels
;
Greenwell, Christopher
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10012630762
Saved in:
9
Maximizing visitors at college football bowl games
Popp, Nels
;
Jensen, Jonathan
;
Jackson, Rhett
- In:
International journal of event and festival management
8
(
2017
)
3
,
pp. 261-273
Persistent link: https://www.econbiz.de/10011803851
Saved in:
10
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior
Centracchio, Brett
;
Popp, Nels
;
Jensen, Jonathan A.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 871-890
Persistent link: https://www.econbiz.de/10014430851
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