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Foundations for successful high-technology marketing
Mohr, Jakki; Slater, Stanley F.; Sengupta, Sanjit - In: Managing technology and innovation : an introduction, (pp. 84-105). 2006
Persistent link: https://www.econbiz.de/10003246942
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Marketing of high-technology products and innovations
Mohr, Jakki; Sengupta, Sanjit; Slater, Stanley F. - 2010 - 3. ed., internat. ed.
Persistent link: https://www.econbiz.de/10010188812
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Drucker's insights on market orientation and innovation : implications for emerging areas in high-technology marketing
Mohr, Jakki; Sarin, Shikhar - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 85-96
Persistent link: https://www.econbiz.de/10003830115
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Network management in emergent high-tech business contexts : critical capabilities and activities
Nordin, Fredrik; Ravald, Annika; Möller, K. E. Kristian; … - In: Industrial marketing management : the international … 74 (2018), pp. 89-101
Persistent link: https://www.econbiz.de/10011942248
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On the importance of matching strategic behavior and target market selection to business strategy in high-tech markets
Slater, Stanley F.; Hult, G. Tomas M.; Olson, Eric M. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 5-17
Persistent link: https://www.econbiz.de/10003485049
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Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms
Kim, Namwoon; Im, Subin; Slater, Stanley F. - In: The journal of product innovation management : an … 30 (2013) 1, pp. 136-153
Persistent link: https://www.econbiz.de/10009703567