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How destination brand equity and destination brand authenticity influence destination visit intention : evidence from the United Arab Emirates
Kumail, Tafazal; Al Qeed, Marzouq Ayed; Aburumman, Asad; … - In: Journal of promotion management : innovations in … 28 (2022) 3, pp. 332-358
Persistent link: https://www.econbiz.de/10012821546
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Analysing the image of Abu Dhabi and Dubai as tourism destinations : the perception of first-time visitors from Germany
Martens, Hanno M.; Reiser, Dirk - In: Tourism and hospitality research : THR 19 (2019) 1, pp. 54-64
Persistent link: https://www.econbiz.de/10012165579
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New luxury tourism possibilities in the Middle East : analyzing the Israeli prospect visitors' expectations on tourism in the United Arab Emirates in the light of the recent peace...
Gheorghe, Camelia-Monica; Muzzo, Elena - In: Romanian economic and business review 16 (2021) 2, pp. 116-123
Persistent link: https://www.econbiz.de/10013530924
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Bali brand love : a perspective from domestic tourists
Sukaatmadja, I. Putu Gde; Yasa, Ni Nyoman Kerti; … - In: Cogent business & management 10 (2023) 3, pp. 1-18
This research aimed to examine and explain the effect of brand image, tourist experience, and destination quality on brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists visiting Bali at least twice in the last 5 years. The...
Persistent link: https://www.econbiz.de/10014506310
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Customer-based brand equity for a tourism destination : the case of Croatia
Cervova, Lenka; Vávrová, Jitka Němečková - In: Economies : open access journal 9 (2021) 4, pp. 1-12
Tourism has been negatively impacted by the global COVID-19 pandemic, making it even more important for tourist … verify and modify the model of customer-based brand equity for a tourism destination (CBBETD) and its attributes for the …
Persistent link: https://www.econbiz.de/10012799979
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Muslim travelers in Asia : the destination preferences and brand perceptions of Malaysian tourists
Kim, Seongseop; Im, Holly Hyunjung; King, Brian - In: Journal of vacation marketing : an international journal 21 (2015) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10010511186
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Tourism, conventional wisdom, and the news media
Harrill, Rich; Peterson, Ryan R. - In: Tourism analysis : an interdisciplinary tourism & … 17 (2012) 6, pp. 813-817
Persistent link: https://www.econbiz.de/10009717300
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Destination brand image of Western Australia's South-West region : perceptions of local versus international tourists
Quintal, Vanessa; Phau, Ian; Polczynski, Aleksandra - In: Journal of vacation marketing : an international journal 20 (2014) 1, pp. 41-54
Persistent link: https://www.econbiz.de/10010237299
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The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho; Hyun, Sunghyup Sean - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
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Destination image differences between first-time and return visitors : an exploratory study on the city of Rome
Giraldi, Angelo; Cesareo, Ludvica - In: Tourism and hospitality research : the surrey quarterly … 14 (2014) 4, pp. 197-205
Persistent link: https://www.econbiz.de/10010428092